eCommerce Export Leadership Labs – Asia Strategy – Los Angeles – January 17th

Date: December 21, 2016

Topics: eCommerce Export Leadership Labs – Asia Strategy – Los Angeles – January 17th

How to develop your online retail business in Asia

January 17, 2017, 2:00 PM—5:30 PM, Parachute Home Headquarters, 542 Rose Ave, Venice, CA 90291


As you develop your ecommerce sales approach in Asia, this session will help you understand advanced strategies for keeping pace with these fast-moving markets.

Who is leading the leadership lab?

The U.S. Department of Commerce Commercial Service – eCommerce Innovation Lab and the Global Retail Insights Network have partnered to launch labs across the U.S. to drive retailers to sell more online, overseas.

 Who is it for?

Workshops target retail industry Senior Executives, International Development Directors, eCommerce Officers, and C-suite leadership. The eCommerce Export Leadership Labs bring together like-minded professionals looking for timely data and insight to build their global retail expansion strategy.

Sessions include

Selling on the top marketplaces in China and why it is important.

A deep look at how companies are doing business on Tmall and JD (the Amazons of China). Presented by James Eron, Partner at Kung Fu Data, a market intelligence firm based in Shanghai.

Keeping pace in Asia – Case studies from industry leaders

An overview of how Calvin Klein and Lane Crawford are utilizing simple innovation projects to keep pace with the fast-moving markets throughout Asia. Presented by Carl Miller, the Managing Director of the Global Retail Insights Network.

Tech and Services for Retail in Asia

New technology and services in China that US exporters need to know about. Presented by Kai Li, VP of International at Revolve Clothing.

Identify Market Opportunities

How to prioritize countries in Asia. A collaborative exercise with attendees, Facilitated by Carl Miller, the Managing Director of the Global Retail Insights Network.

Unique communal experience

Each lab combines expert content and interactive break-out sessions led by fellow retailers and a select group of committed service-providers who share in the GRIN community spirit and believe that a rising tide of U.S. retail exporters raises all boats. The goal of each “Lab” is to turn ideas and insights into actionable plans.

Where and when

January 17, 2017

2:00 PM—5:30 PM

Parachute Home Headquarters

542 Rose Ave, Venice, CA 90291


The participation fee for each lab is $180 per person. Use code “EIL20” for a 20% discount.



About the eCommerce Innovation Lab (EIL)

The EIL operates under the U.S. Commercial Service with the International Trade Administration at the U.S. Department of Commerce. Its mission is to exponentially increase the number of U.S. small- to medium-sized businesses exporting through ecommerce channels. Visit  

About Global Retail Insights Network (GRIN)

The GRIN is a 501(c)(6) nonprofit membership organization. Our member-based organization provides the data and insight needed to help brands benchmark their global performance, and take actionable steps to becoming a leading global player. Visit

For more information, contact:

Cynthia Torres

Senior International Trade Specialist

U.S. Commercial Service – W. Los Angeles

U.S. Department of Commerce – International Trade Administration

Office: 310-235-7219

Mobile: 760-333-8551

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